Goose Island Brewing Company launched two new beers in 2019 marking the first time the company had developed, brewed, packaged and sold its own China-specific brews on the mainland. The beers, Loose Goose IPA and Duck Duck Goose IPA, became available in early 2019. Each design contains subtle nods to Goose Island’s classic branding and touches of local China. In addition, Goose Island’s classic brews GOOSE IPA and MIDWAY IPA designs were adapted to the local market.

illustration // graphic design // color production // bilingual typography