Murmuration is a non-profit organization that works toward a future where every child in America has the opportunity to benefit from a high-quality public education. The organization provides highly sophisticated data and analytics, proprietary technology, strategic guidance, and programmatic support to partner organizations also interested in achieving the same goal.
I helped to build out the organization’s visual language in an effort make the content more accessible and streamlined. These icons reduce the word count by instead introducing a visual cue system.
brand development // visual language // graphic design